COACH AND PROVIDER PROGRAM GUIDE

Event Production Overview

Timeline & STEP-BY-STEP ACTIONS

Partner & Plan

Present event idea to your team and get their support
Find partner(s) — local m/c dealers or others with an interest in riding Select date(s)
Gather promotable database from partners, agree on event specifics to promote
Divide tasks and costs

Promote

Local event listing, integrate into normal promotions, news release to media, local clubs, police departments, others
Place posters, fliers, banners where people can find them
Social media: Post through your business, partners’ business, personal channels — make it easy to share
Paid promos: social, local, however you can connect with relevant audience

Logistics

Waivers/QR codes for sign-in, other logistic items
Other event features — food truck, bike displays, club displays, what can you add to engage people?
Reminders to local clubs and others
Check to ensure insurance, other elements in place
Supply list and schedule: Who is doing what — check-in, MOTO Intro, SKILLS Check, etc.

Produce

Check range, set up drills
Set up registration, loaner gear area
Water, refreshments ready
Team meeting for final review
Coaches help greet participants until needed on range — whole team to keep every element positive
Thank you and offer options for next steps

Team Roles

Showing Participants a Good Time

Your team for RIDE Day activations can be a combination of MSF-certified RiderCoaches, DirtBike School Coaches and non-coach help. Key is to ensure everyone is friendly, welcoming, and ready to show participants a good time.

FUNCTION	# OF STAFF	ROLE
Welcome/Waivers	1-2	Welcome guests, sign waivers, book time if needed, direct them to next step
Gear Up/Down	1	Help MOTO Intro participants with helmet and other gear
Traffic	1	Optional, but helps to engage participants and direct them
MOTO Intro	4-6	Coaches (RC or DBS) work 1-on-1 through on-motorcycle experience
SKILLS Check	1-2	RiderCoach(es) run SC drill
Next Steps	1	Dedicated team member to share upcoming courses, manage sign-ups and answer questions

Event Checklist

Covering All Elements

Review the full document
All RIDE Day producers are welcome to use the event Checklist to help define roles and responsibilities among your team.

Follow-Up

Tracking & SHaring

Let Corey Eastman at the MSF ceastman@msf-usa.org know how many participants attended and which activations they participated in
Have participants fill out post-ride survey
Event hashtags #MSFRideDay #motorcyclesafetyfoundation
Include the database information into your regular communications plans
Follow participants on your social channels
Share participant database with partners after the event
Offer options for training at the RIDE Day event
Follow up with participants with a thank you email or phone call
- Answer their questions
- Offer additional training recommendations
Let them know when additional RIDE Days are happening and ask them to share the information