The President & Chief Executive Officer (CEO) of the Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America, and Recreational Off-Highway Vehicle Association (collectively, the Associations), provides overall leadership of the Associations and the staff in order to execute the strategic direction provided by the Boards of Directors.
Vision: To help motorcycle riders realize their full potential, elevating awareness of motorcycling safety in order to save lives.
Mission: Motorcycle Safety Foundation is the country’s leading safety resource and advocate for motorcyclists. We create world-class education and training systems for riders of every experience level. We raise public awareness of motorcycling to promote a safe riding environment.
Sponsored by the U.S. manufacturers and distributors of BMW, BRP, Harley-Davidson, Honda, Indian Motorcycle, Kawasaki, KTM, Suzuki, Triumph and Yamaha.
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