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Erik Pritchard Stepping Down as President and CEO of U.S. Powersports Industry Associations

Erik-Pritchard

IRVINE, Calif., Jan. 24, 2024 — Erik Pritchard, president and CEO of the powersports industry’s leading trade and education associations – Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America, and Recreational Off-Highway Vehicle Association – announced that he is pursuing new opportunities and will step down from his position at the associations […]

Thank You for 50 Excellent Years

50th-anniversary

Over these 50 years, the Motorcycle Safety Foundation has helped millions of people worldwide learn how to ride and how to use smart riding strategies so they can enjoy years of motorcycling fun.

Dr. Ray: Lifelong Learner and Teacher

It was the mid-60s when it happened. I was a teenager and was offered a ride as a passenger on a Honda Dream 305. We cruised through the parkways of St. Joseph, Missouri, on a humid summer evening. It felt perfect.

Double the Fun
in the Valley of Death

Death Valley has the wrong name. That grim place name has been around since the 1800s, back in the days of the 49ers, when the California Gold Rush enticed pioneers to head west across the continent in search of metallic riches.