Erik Pritchard Stepping Down as President and CEO of U.S. Powersports Industry Associations


IRVINE, Calif., Jan. 24, 2024 — Erik Pritchard, president and CEO of the powersports industry’s leading trade and education associations – Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America, and Recreational Off-Highway Vehicle Association – announced that he is pursuing new opportunities and will step down from his position at the associations […]

Train Now for a Better Ride Tomorrow; Off-Road Safety Week, November 11 – 19

Be an Off-Road Hero – Take Free Dirt Bike, ATV, and ROV Courses All Across California IRVINE, CALIF., October 26, 2023 — Fall is here and the trails are open! Across the state, California State Parks is offering free OHV rider and driver safety courses. Cal Parks, in collaboration with the Motorcycle Safety Foundation, ATV […]

MSF Launches a Rider Course for Adventure Bike Riders

IRVINE, Calif., May 11, 2022 — The Motorcycle Safety Foundation will help adventure and dual-purpose riders looking to learn fundamental off-road skills through its newest offering, the AdventureBike RiderCourse (ADVRC). The course features 12 exercises and an adventure prep discussion that will help riders better understand and control their motorcycle so that they can gain off-road […]

White House Recognizes May as Motorcycle Safety Awareness Month

IRVINE, Calif., May 3, 2022 — President Biden recognized May as Motorcycle Safety Awareness Month in a letter from the White House that acknowledged the millions of Americans who ride, and that “a motorcycle offers freedom, recreation, and the opportunity to explore our great Nation coast-to-coast.” “My Administration remains committed to ensuring the safety of everyone […]

Motorcycle Safety Foundation Elects Board Officers and Welcomes Two New Trustees

IRVINE, Calif., March 30, 2022 — The Motorcycle Safety Foundation elected board officers. Croft Long of Kawasaki Motors Corp., U.S.A. was re-elected chairman; Jason Tolleson of Harley-Davidson Motor Company, Inc. was elected vice-chairman; and Chase Rastegar of Suzuki Motor USA, LLC was elected secretary/treasurer. “As riding increases in popularity, our work with the Motorcycle Safety […]